The mooncake brands, such as Ronghua, Maxim, Tao Taoju, and Likoufu, which are well-known to the public, have adopted standard packages for their product packaging to reflect the simple style. The moon cakes produced by local hotels are not designed to be luxurious on the packaging. For some of the favorite tastes after 80 and 90, some merchants also launched cartoon packaging ingenuity.
During the Mid-Autumn Festival, when you visit friends and relatives, what kind of mooncakes will you choose? A reporter visited the company and discovered that this year's moon cake packaging has obviously taken the simple style. In previous years, the phenomenon of companions selling high-grade tobacco, alcohol, and tea was even more difficult to trace. . The mooncake brands, such as Ronghua, Maxim, Tao Taoju, and Likoufu, which are well-known to the public, have adopted standard packages for their product packaging to reflect the simple style. The moon cakes produced by local hotels are not designed to be luxurious on the packaging. For some of the favorite tastes after 80 and 90, some merchants also launched cartoon packaging ingenuity.
Mall: Packing is too cumbersome
The reporter visited and saw that a box of standard moon cakes is packed in aluminum boxes or carton packs. Each moon cake has its own plastic package, and a disposable knife and fork are also provided. There are also some manufacturers for the sake of beauty, plus a layer of carton outside the aluminum box, printed with fine patterns. In addition, packaged moon cakes such as Seven Stars with Moon and Eight Stars, etc. are often sold more carefully. The reporter observed that most of the people in the moon cake purchases are more fancy in the brands, tastes and prices. The over-conceived packaging does not necessarily appeal to the public.
Wang Kun, the citizen, purchased moon cakes for Wal-Mart stores in Jinhua Road, Chancheng yesterday, and asked sales staff to recommend some moon cakes that look more atmospheric. After opening a moon cake with a price of 198 yuan, Mr. Wang bluntly said that packaging is too wasteful. The reporter found that this moon cake is outside the carton, inside covered with silk, each section of moon cake and an independent carton or aluminum box packaging, packaging is the plastic packaging moon cake. "Too much packaging will make people feel connotative, or prefer to buy traditional packaging moon cakes of well-known brands." Mr. Wang said.
There are also manufacturers in the boxed moon cake play creative. At AEON supermarkets, a moon cake with a price of less than 100 yuan broke through the traditional boxed design and used a vertical box. Open the lids on both sides, and each individually wrapped moon cake appears as a Chinese New Year fruit box. In terms of price, traditional tastes of big boxed moon cakes are more than 150 yuan in price. For example, Tao Taoju Shuang Huang Bai Lianrong mooncakes price is 158 yuan, and Likoufu Shuanghuang Bailianrong moon cakes price is 148 yuan. Hong Kong brand, Ronghua Jinyu Shuanghui moon cake price is 145 yuan, while the low-priced sugar egg yolk Bailianrong moon cake price is 145 yuan, the price of Meixin gold moon cake boxed moon cake is also about 150 yuan.
Hotel: Packaging does not spell luxury only fight design
The reporter visited a number of large-scale mooncake production and sales hotels in the city and found no luxury packaging boxes. Instead, he used traditional, exquisite packaging boxes that inherited the characteristics of their own brands. For example, the moon cake boxes at the South China Sea Guest House are all classic pale yellow moon cake boxes in previous years. According to Miss Li, the sales manager of the hotel market, this year's moon cake types and packaging are all concentrated on “traditional” and not too much “ Fancy".
The moon cake packaging of Foshan Crowne Plaza Hotel is also based on the traditional classics. “Mooncakes are mainly popularized and the packaging is consistent and practical. The moon cake boxes are packaged with a hand-pulled paper bag.” Huang Shixiong, director of the hotel’s Chinese cuisine, introduced, but The 80,90-year-old package of new mooncakes, Moon Brothers, was packaged using cartoon moon cakes. The entire design was cute and lovely, and it was a new attempt on packaging. As for the "Supreme" moon cake series taking the high-end line, some fashionable design elements have been added to the packaging, and the packaging is beautiful, but it does not take luxury lines.
The packaging of many hotels is also based on simplicity, focusing on design. According to Yu Jiaying, Sales Director of Hengan Swiss Hotel, this year's classic series of moon cake packaging box was marked with the symbol “Mid-Autumn Reunion”, and the traditional autumn chrysanthemum pattern was added. The overall appearance was even greater. She said that this year's high-end moon cakes are only made with high-quality ingredients such as Buddha Jumping Wall, abalone and other five kinds of classic moon cakes and other flavors and combinations of gift boxes made of, and there is no match with moon cake products.
